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Advertising
rates, specifications, statistics
Contact
us by email or use our Contact Form or call
800-839-0227.
Advertising FAQs - who,
what, where, why
Legal Stuff
Where to get more information
Back to Advertising
Information
Ads
on this web site
Three types of ads are available -
- Banner ads at top of the home page
- Small ads on the left or right side of the
home page
- Highlighted link (Sample
link) with optional small image
Rates (paid in advance)
- Banner ads
- One month - $350
- 3 months - $300 per month
- 6 months or more - $250 per month
- Small image ads - home page
- One month - $125
- 3 months - $100 per month
- 6 months or more - $75 per month
- Small image on Appraisal vendor
directory
- One year (minimum) - $300 - Small
logo and boldface
Specifications
- All Image ads
- URL
- ALT text tag line
- Live date
- Company name, contact information (e-mail,
phone, fax) and name/description of product or service
- Banner ads
- GIF, 10K maximum size
- 60 x 468 pixels
- Maximum animation - 4 seconds, no looping
- Small image ads - located on the right or left
side of the home page or a highlighted link
- GIF, 3K maximum size
- 85 x 85 pixels, maximum size
- Highlighted link image on vendor page
- GIF, 3K maximum size
- 90 (width) x 30 pixels, maximum size
- No looping or animations
- Highlighted links
Statistics - Traffic to the site is
growing substantially, with over 12,000 visitors per month spending an average
of over 10 minutes on
the site, and over 25,000 hits per month.
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Email
ads
Rates - $350 per email.
Specifications - No more than 65 words.
Statistics
- Goes to over 9,500 appraisers every week.
- The number of emails that are "passed
along" is not known, but is probably high, as the emails have
been sent since June, 1994.
Recommended frequency
Advertising on a regular basis is recommended, for example, once per month for a
year. Some like to advertise in every email for maximum exposure.
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Print newsletter advertising
inserts
Rates - $600 per issue, plus $ .23 per
ounce for postage costs. (paid in advance)
Specifications
- No larger than 8.5 inches by 11 inches is
recommended as the newsletter is mailed in a 9 in. by 12 in. envelope.
- Sent out by U.S. Mail, first class, so
"flat" material is recommended such as printed material and CDs.
- Special packaging is available for larger
and/or non-flat advertising material for an additional fee.
Statistics
- About 1,400 paid subscribers.
- Readership is about 2,800 (two persons per
issue). In other words, for every subscriber, an additional person reads the
newsletter.
Due date - Received at 2015 Clement Ave.,
Alameda, CA by the 15th of the month prior to the issue. For example,
received by November 15 for the December issue.
Recommended frequency - More than one
mailing is recommended. Once every three months, four months, or six months are
options.
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Where to get more information
Real Estate Communication Resources
Ann O'Rourke, MAI, SRA
Publisher
2015 Clement Ave.
Alameda, CA 94501
mailto:ann@appraisaltoday.com
phone: 800-839-0227//fax: 800-839-0014
Or go to the Contact Us page.
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