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Advertising information
How to reach appraisers
with your message
New!! Lower prices and
more options on advertising!!
- This web site
- banner ads
- Email advertising
Advertising Order Form
Contact
us by email or use our Contact Form or call
800-839-0227.
Advertising
agreement - we need to have this faxed to us.
Advertising FAQs - who,
what, where, why
Ad tracking available for all
email and web image ads.
1.
Email newsletter advertising (weekly email newsletter).
- See what the ads look
like at our
email archive or go to our sample ad page
- Sent to over
14,000 appraisers every week,
and growing every day!! 100% opt-in
- Instant feedback on your product and
marketing copy, as results are received within a few days.
- 100% opt-in. These emails are opened and
read!!
- An
Email archive lets
subscribers read old emails they "lost" and are read by site
visitors
- "Push" advertising - sent to
subscribers email box
- Original content targeted to appraisers, so
the emails are read, and not just sent to the trash
- Sent every week since June, 1994. lots of
appraisers know about it
- Almost all the subscribers are appraisers,
either staff or fee.
- Email specifications:
65 words maximum for text ads.
Maximum image size (with text)
is 200 x 200 pixels, 15K size.
- Up to 65 words of text
under your banner ad
- Pricing - Email banner and
text ads - Special pricing for more than 3 months
- $350 each - Top of
page - large banner or text
- $200 each - not on top of
page - large banner or text
- $100 each - small image or
text ad on side of page.
- Special Prices - Web site
advertising
-
Large banner ad
- One month - $250, 3 months - $150 per month, 6 months or
more - $125 per month
- Small
image ad
- One month - $125, 3
months - $100 per month, 6 months or more - $75 per month
- small
text ad
- One month - $100, 3
months - $75 per month, 6 months or more - $50 per month
-
Your ad on every page
of this web site!! - $250 per week or $850 per month!!
2. This web site - banners, small ads
- Continually changing content, specifically for
appraisers.
- Over 35,000 user sessions
per month. Visitors spend an average of 10 minutes on this web
site.
- The vast majority of visitors are appraisers,
looking for information.
- Increasing traffic through the use of weekly
emails with links to the site, publicizing of the site in appraiser print
publications, links from other web sites, and word of mouth.
- Click throughs can be easily tracked, so you
know if your ad is working.
- FREE vendor
directory link!
- Prices - Web site
advertising
-
Large banner ad
- One month - $250, 3 months - $150 per month, 6 months or
more - $125 per month
- Small
image ad
- One month - $125, 3
months - $100 per month, 6 months or more - $75 per month
- small
text ad
- One month - $100, 3
months - $75 per month, 6 months or more - $50 per month
-
Your ad on every page
of this web site!! - $250 per week or $850 per month!!
Specifications
- Banner ads
on web site or in email newsletter
- GIF, 20K maximum size
- 60 x 468 pixels
- Maximum animation - 4 seconds, no looping
- Small image ads - located on the right or left
side of the home page or a highlighted link.
On web site or in email
newsletter
- GIF, 3K maximum size
- 85 x 85 pixels, maximum size
- Email text ads
- Full ad - 65 words
maximum.
- Optional small image ad - must fit
into image specifications
Where to get more information
Real Estate Communication Resources
Ann O'Rourke, MAI, SRA,
MBA Publisher
2033 Clement Ave., Suite 105
Alameda, CA 94501
mailto:ann@appraisaltoday.com
phone: 800-839-0227//fax: 800-839-0014
Or go to the Contact Us page.
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