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These payments include no additional charges. They are the $99 annual subscription price divided by 12 months or 4 quarters. Your credit card will automatically be charged for $8.25 each month for 12 months of payments or $24.75 every 3 months, depending on which plan you signed up for. At the end of 12 months, your subscription will automatically be renewed. (That’s how our credit card company handles these types of payments.) You will be regularly notified when your subscription expires. Just send us an email or call us if you don’t want to renew. Sorry, this payment plan is only available for credit card payments.

Do you have any books or reports about marketing or running an appraisal business?
I have two marketing books and reprints of popular appraisal business topics plus several audio tapes. Go to our Information Products page. 

Can't I get all I need from this Web site?
    This web site is a supplement to the newsletter, containing links from current and past issues, general information on topics such as digital cameras, brief summaries of news and feature stories, etc. For example, this site has a brief summary of the 1999 USPAP. The newsletter had two feature stories, totaling five pages.
     For now, the site is open to all and is not password protected for subscribers-only. 

What is the newsletter?
    Appraisal Today is a monthly, 12 page newsletter, in publication since June 1992. It provides appraisers with ways to make their businesses more profitable in periods of both boom and bust. News important to appraisers is covered so you know what is happening today that can affect your business now and in the future.
    Regular features include:

  • A new marketing or business tip every month
  • News on the commercial and residential mortgage markets
  • The latest news on USPAP   
  • What Fannie, Freddie, FHA, and VA are really up to

Who is the editor of Appraisal Today, and what are her qualifications?
Ann O'Rourke is a practicing fee appraiser and the principal of Ann O'Rourke & Associates in Alameda, CA, and knows what is important to appraisers. She does both commercial and residential appraisals for lenders, relocation companies, attorneys, accountants, and private individuals.

    To keep appraisers up to date on the dramatic changes in the appraisal industry, I am the appraisal industry's reporter, traveling all over the U.S.
    Regularly attending industry meetings, using the Internet and online services, and establishing a network of contacts throughout the appraisal industry are just some of my methods for getting the latest news.
    I spend the time and money necessary to keep up with the latest appraisal news, usually weeks (and sometimes months) ahead of other publications so you can find out what's happening now, and, more important, what the news means to you.
    I don't take any advertising in my newsletter.

I belong to an appraisal association. Won't they give me all the news I need?
    The mission of appraisal associations is education, setting and enforcing professional standards, and providing member services.
    Providing news is important, but really secondary to their mission. None have reporters on staff. So, some news is delayed or not covered at all.

Can't I get all the news I need from the Internet?
I get lots of information from the Internet myself, and find it very useful. But finding useful news for appraisers can be time consuming, so I do it for you. Then you can spend more time on your appraisals. Also, I go beyond the press releases and newspaper stories to find out the news important to appraisers.

I already subscribe to several appraisal publications, and get some free. Why do I need this one?
    There are several excellent publications focusing on the appraisal profession, and on computers for appraisers.
    But most of the publications are only published quarterly, providing delayed news. Some monthly publications include news, but don't send reporters to events for on-the-spot coverage or take too long in editing the stories so the news is stale. None provide free e-mail updates.
    All the other national publications are published by appraisal associations or appraisal vendors. Appraisal Today is unaffiliated with any product supplier or appraisal organization, and doesn't take advertising, so it is the only independent source of appraisal news.

Your publication is monthly. How do I find out about late-breaking news in the middle of the month?
    A free weekly e-mail update is sent to all subscribers. News that can't wait for the weekly update is e-mailed to all subscribers the day it happens.
    If you, a family member, or friend can receive the e-mail updates by sending me your e-mail address.

What if I don't like it after I subscribe?
    Ann O'Rourke guarantees a full refund of your entire subscription price, at any time, for any reason, if you are dissatisfied with Appraisal Today.

What does it cost?
    A one-year subscription is only $99, only 27 cents per day, or a 24 month subscription for
$169, less than 14 cents per day. A 50% saving for the second year!

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