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Marketing for
Appraisers
How to Successfully Market Your Appraisal Services Book,
Second Edition (2007)
(PDF only)
Price - $39, FREE to
Appraisal Today subscribers
List of our marketing
books and FREE marketing articles
To order this
220-plus page book, call 800-839-0227, 24 hours a day, 7 days a week. The Marketing Book
is $39 plus 8.25% sales tax for California residents.
Or, use the order form to order online, fax, or mail your order.
Subscriber price is $29.
- Note
on PDF products: All our products except the newsletter and CDs are PDF sent
by email. Why PDF? You can use the table of contents to click on a topic
and go directly there plus use Search to find what you want. Sorry, at this
time, they are not available in print.
- If you subscribe to Appraisal
Today now, you will get the special subscriber prices on any products
you purchase.
- To check us out before ordering, go to About us and Ordering information.
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Non-subscribers price $29 |
Free to paid subscribers
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Marketing for Appraisers Book |
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For information on two other marketing books, and marketing
tapes, go to Appraisal Information Products page.
This book was written by an appraiser, for appraisers,
particularly for appraisers who hate to "sell". You will find out about such
techniques as networking at meetings and social events, and using your business stationery
as an advertising tool. Learn about how to do low key, "win-win" selling.
Marketing for Appraisers gives you many ideas and
methods to choose from in your marketing. Pick the ones you are most comfortable with to
use in your business.
You can profit from this book, if you want to:
- Increase your lender work by marketing to
different departments and other types of lenders.
- Use quality and service to keep your clients coming back to
you, again and again.
- Price your appraisal services for maximum profit.
- Decrease workload volatility by increasing your non-lender
work.
- Use personal selling techniques that work for appraisers.
- Have clients call you, rather than your competition, by
increasing your referrals.
Some of the topics covered are how to:
- Successfully handle difficult clients
- Work with mortgage brokers
- Increase your lender business
- Develop a marketing plan for your appraisal business
- Diversify into new appraisal markets
- Get higher than "going rate" fees
- Respond to market changes more quickly than your competition
- Decide which clients you do, and don't, want to work with
- Increase your business from attorneys and
accountants
- Use your company stationery, invoices, and business cards to
advertise your appraisal services
- Keep your current clients loyal with the "personal
touch"
- Get your name in print, so potential clients know who you are
For more information, go to
Table of contents
To order this 2200-plus page book
(PDF format), call 800-839-0227, M,T,W, 7AM to noon,
Pacific time. The Marketing Book is $39 plus $5 shipping and handling, and
8.25% sales tax for California residents. Or, print out the order
form to fax or mail your order.
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