 |
Marketing for Appraisers, How
to Successfully Market Your Appraisal Services, 160-plus pages on how to get more
appraisal business. $39. Written by Ann O'Rourke.
For more information, including sample
chapters and a table of contents, click on the link above. To order, go to
our Product Order Form. |
 |
The Appraisers'
Marketing Workbook, a Practical, Step-by-Step Guide to Marketing Success, 200-plus
pages of exercises to help you find out where you are now and where you want to go. $39.
For more information, including sample
chapters and a table of contents, click on the link above. To order, go to
our Product Order Form. |
Book cover
not available. |
Special Report on
Marketing Opportunities for Appraisers, 150-plus pages of articles published in Appraisal
Today, a supplement to the Marketing for Appraisers book, published three years ago.
$39.
For more information, including a sample
chapter and a table of contents, click on the link above. To order, go to
our Product Order Form. |
 |
Getting Business to Come to You : A Complete Do-It-Yourself Guide to Attracting All the Business You
Can Enjoy by Paul Edwards, Sarah Edwards, Laura Clampitt Douglas, Laura Clampitt. Paperback - 686 pages 2nd edition (July 1998) Putnam Pub Group
(Paper).
Amazon.com Price: $15.16 Click
here to order from Amazon.com Online reviews. Very practical advice for
appraisers. Most of us hate marketing! Don't let the
"psychology" stuff in the Edwards' books turn you off. They are
well worth reading. |
 |
The Guerrilla Marketing Handbook by Jay Conrad Levinson, Seth Godin (Contributor), Charles Rubin Paperback - 379 pages (January 1995)
Amazon.com Price $18.00 Click
here to order from Amazon.com Online
reviews. I have been reading Jay Levinson's book since the first one,
Guerilla Marketing, in the 1980s. Most of his advice is for retailers but
appraisers have gotten some good ideas. |
 |
Nichecraft : Using Your Specialness to Focus Your
Business, Corner Your Market and Make Customers Seek You Out by Lynda Falkenstein Paperback - 304 pages Reprint edition (May 1996) Harperbusiness
Amazon.com price $16.00 Click
here to order from Amazon.com
Online reviews. Tired of being "just another appraisal shop"?
This book is excellent for defining what makes your firm difference. |
 |
What Do I Say Next? : Talking Your Way to Business
and Social Success by Susan RoAne. Paperback - 266 pages (March 1999) Warner
Books
Amazon.com Price $11.20
Click
here to order from Amazon.com
Online reviews. Ever walk into a room where you knew no one? Ever wanted
to do better business networking at meetings? This is the book! An updated
version of her original classic, "How to work a room."
|
| |
Getting the Word Out : High-Profile, Low-Cost Marketing for
Appraisers by Grace Hayek - Paperback (December 1995)
Appraisal Institute
Amazon.com price $31.00 Click
here to order from Amazon.com
Advice from appraisers on marketing. The author interviewed
appraisers. |
Book cover
not available. |
Do-It-Yourself Publicity by David F. Ramacitti Paperback 1st edition (September 1991) AMACO.
Click
here to order from Amazon.com Practical,
low budget PR tips good for appraisers, including how to write a press
release. |
 |
Getting the Most from Your Yellow Pages Advertising : Maximum Profits at Minimum Cost
by Barry Maher. Paperback - 304 pages 2nd
Updated edition (December 1997) Aegis Pub Group
Amazon.com price $15.96. Click
here to order from Amazon.com Good
advice for appraiser Yellow Page advertising.
|
 |
Tested Advertising Methods by John Caples, Fred E. Hahn Paperback - 304 pages 5th edition (September 1998) Prentice Hall
Amazon.com price $18. Click
here to order from Amazon.com An
updated version of my favorite ad copywrighting book. Lots of ideas for
brochures, sales letters, and Yellow Page ads. |
