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[ Seminar descr. ] [ Prof. Appr. ]
Profitable Appraising: How to Maximize
Profits in Your Appraisal Business Seminar
in San Jose, CA September 13, 2000
7 hours approved OREA credit
Seminar dates - other seminars
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Profits declining? Too many appraisers for too few assignments? Need new ideas for marketing your appraisal services? Do you have any collection problems? Would you like to increase your billings by getting more work done in less time? Looking for new markets for your appraisal services?
This seminar will give you practical, real world tips you can use today to increase your profits. No pie-in-the-sky academic theories. The instructor is a practicing fee appraiser. Here are a few of the topics:
• Increase your billings with effective marketing.
• Decrease your collection problems.
• Work smarter, not harder by managing your time.
• Keep your clients loyal with quality and service.
• Reduce your liability.
About your
instructor, Karen Mann, ASA, SRA is a practicing appraiser with over 15 years of experience. She is owner of a successful Fremont-based commercial/residential appraisal firm, in business for over 10 years.
Need new ideas for marketing your appraisal
services? Here are a few of the topics:
- Marketing is not selling
- Today's market and forecast for the future
- What is marketing?
- Appraisal marketing in the past
- Client-centered marketing
- Ethical conflicts
- What makes your firm "special" and
different from your competitors?
- What's your product and what's the price?
- Target markets: what clients do you want?
- Diversification vs. specialization: a critical
decision
- Don't just react to change: take charge with a
strategic marketing plan
- Marketing methods that work for appraisers
- Tips for different markets
A. Lenders
B. Attorneys and accountants
C. Tax appeal
D. Reviewing
E. Non-"appraisal" services
F. Public agencies
G. Other markets
- How to keep your clients loyal: quality and
service
A. What is quality
B. How to measure quality and service
C. Total quality and service in your firm
- Responding to market changes
Worry about using independent contractors? Do you
have any collection problems? How do you find the best employees, and keep them?
Are your fee splits too high or too low?
Would you like to increase your billings by
getting more work done in less time? Want to decrease your liability exposure?
Looking for new markets for your appraisal services?
Tired of the "trial and error" method
of trying to increase profits? There is a better way. Get answers to these, and
many other questions.
This seminar will give you practical, real world
tips you can use today to increase your profits. No pie-in-the-sky
academic theories. The instructor is a practicing fee appraiser.
Seminar materials will include articles written
for appraisers on the topics of marketing, independent contractors, personnel,
time management, quality and customer service, and financial management.
What will the appraisal industry be like in the
future? How can your firm succeed? Adapting to change is critical to the success
of your appraisal business. This seminar will give you many ideas to help your
business survive and profit in the years ahead.
- Profits declining? Too many appraisers for too
few assignments?
- Is there a future in appraising?
- Will you still be in business in 2 years?
- Is profitable appraising an oxymoron?
- The 7 hour appraisal MBA.
Topics covered include How to:
- Increase your billings with effective
marketing.
- Decrease your collection problems.
- Work smarter, not harder by managing your
time.
- Keep your clients loyal with quality and
service.
- Reduce your liability.
- Marketing tips "borrowed" from
appraisers all over the country
- Employees or independent contractors: which is
best for your firm.
Who should attend this seminar:
- Principals of appraisal firms to find out how
to increase profits and be more satisfied in their businesses
- Appraisers thinking about starting an
appraisal practice, so they can avoid the expensive mistakes others have
made
- Associate and staff appraisers who want to
know more about the business side of appraising
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